2x faster deal turnarounds for Fay Myers

About the client 

Fay Myers Motorcycle World is one of the largest powersports dealerships in the US. They’ve been serving the Colorado market since 1948, offering vehicles from 17 major brands. Their showroom features a selection of cruisers, sport bikes, and off-road models, including ATVs and enduro bikes. Complementing their vehicle sales, Fay Myers also operates the full-service motorcycle parts and accessories department. 

Challenge

Before bringing One Dealer Lane on board, Fay Myers faced challenges common to many powersports dealerships. They relied on a paper-based four-square process to create and present quotes to customers. Moving customers from the initial quote to deal closure took too long, especially when submitting credit applications. This bottleneck made customers wait longer than they wanted to. 

As for paperwork, generating contracts and getting signatures delayed the whole delivery experience. And when it came to protection products, presentations were static and inconsistent. It wasn’t easy to tailor offerings to each customer or clearly show the value behind different protection and maintenance plans. 

Impact: Faster, more interactive customer journey

Once Fay Myers started using ODL, they saw immediate results in transaction speed and customer satisfaction. Switching to a digital, iPad-based process on the sales floor allowed them to close more deals and increase customer satisfaction, partly because customers trust digital presentations more than scribbled notes on paper. 

Speeding up credit approvals

The biggest and quickest change was how fast the financing process moved with ODL. Fay Myers used a built-in API integration with their primary credit union lender, eliminating the manual steps of data input and faxing/emailing credit applications. ODL replaced slow, error-prone tasks with an automated flow that made the credit application process secure, accurate, and compliant. 

As a result, the team noticed they were submitting credit applications faster than ever, and the entire closing process, from contracts to approvals, sped up. Customers weren’t stuck waiting around, and deals started wrapping up in record time.  

Streamlining sales to finance handoffs

Another game-changer for Fay Myers was how much smoother the handoff from Sales to Finance became with ODL. Before, the finance team often received paper deal jackets with missing information and had to circle back to sales to fill in the gaps repeatedly. That back-and-forth slowed down the closing process and frustrated everyone involved.  

With digital workflows and checklists built into ODL, sales associates can complete every required detail before the deal reaches finance. Now, the finance team gets a clean, fully packed electronic deal jacket every time. Finance can hit the ground running and keep deals moving quickly, cutting out unnecessary delays.   

Next-level F&I menu experience

ODL took the protection products menu to the next level. Instead of static, one-size-fits-all presentations, ODL allowed the staff and customers to work together in real time.  

Everyone sees the same screen, and the team can easily drag and drop protection products or maintenance plans into the deal. Even better, the payment information updates immediately, showing honest numbers that build customer trust. This clarity helps customers understand what they’re choosing (or not choosing) without confusion.   

Everything wrapped into one digital process

With ODL, everything started to move through one smooth digital workflow. What customers see on the tablet is mirrored on the desktop, so everyone stays in sync. When it’s time to seal the deal, customers can sign right on the device — quick, easy, and paper-free.