One Dealer Lane helps powersports dealers centralize sales and F&I processes, increasing dealership profitability, customer satisfaction, and improving compliance.
ODL was founded by the principals of Fay Myers Motorcycle World, Steamboat Powersports, and Craig Powersports. In collaboration with the Founding Dealer Council and tech entrepreneurs experienced in auto, marine, RV, and powersports solutions, they created the first end-to-end digital sales and F&I platform for powersports.
To redefine how the powersports industry sells and connects with customers through technology.
We were founded on the belief that the powersports industry deserves technology that not only keeps pace but sets the pace. These are the core values that drive our mission:
As the first end-to-end digital platform built for powersports retailing, we are committed to leading the powersports industry forward.
Simply as it is: we care about your success. We listen, collaborate, and tailor our technology to fit the needs of your dealership.
We empower dealers to provide a transparent and engaging retail experience that builds trust and loyalty.
The powersports sales process is inherently complex. We aim to simplify this process by integrating multiple systems and workflows into a unified digital experience.
The National Powersports Dealer Association empowers franchised and independent dealers through education, advocacy, and industry programs, helping them become more profitable and well-prepared for the powersports market demands.
Centralizes powersports sales and F&I processes in one digital dashboard.
Includes Sales, Credit, Finance, and Product lanes to streamline every step of the customer journey.
Connects with leading DMS, CRM, Lending, and F&I product providers.
Digitizes paperwork, ensures regulatory compliance, and protects sensitive data.
Powersports dealerships and their staff
Powersports lenders and financial institutions
F&I providers and agencies
Success stories from powersports dealerships that streamlined their sales and finance operations with ODL
CEO & Board Member
As Chief Executive Officer at One Dealer Lane, Param Ramakrishnan leads the overall strategic direction, product development and operations of the company. With a background including leadership roles at AppOne, Wolters Kluwer, Reynolds & Reynolds, and A2Z, Param has a strong record of advancing digital transformation across automotive, marine, and RV markets. His expertise now drives One Dealer Lane’s mission to empower powersports dealerships with digital retailing.
Founding Partner & Board Member
Jason White brings over two decades of leadership experience spanning automotive and powersports retail, finance, and customer experience. As Vice President of Financial Services at Schomp Automotive and Managing Partner of Fay Myers Motorcycle World and One Protect, he plays a key role in shaping integrated financial and warranty solutions. Jason’s background, ranging from credit unions to executive leadership, gives him a deep understanding of how financial innovation and operational excellence can drive loyalty and growth in the powersports market.
Founding Partner & Board Member
Michael Graves is a nationally recognized entrepreneur and dealership innovator with over 40 years of experience across automotive, construction, and powersports retail. He achieved national recognition for redefining dealership design and customer experience, including earning multiple Ford Triple Crown Awards, AIA design honors, and Benchmark designations from top OEMs. In 2008, Michael expanded into powersports, acquiring and growing several top-performing dealerships in Northwestern Colorado. His stores consistently rank in the top 10% nationwide for performance and customer satisfaction, with Steamboat Powersports holding the #1 CSI score for both sales and service.
Founding Partner & Board Member
As CEO of the Schomp Automotive Group and A2Z Sync, Aaron Wallace has built a career around modernizing the retail experience in the automotive industry. Building on that passion for innovation, he founded One Dealer Lane, extending his vision of customer-centered, technology-driven retailing to the powersports sector.
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