About the Author

Erik Smith is Sr. Product Operations Analyst at One Dealer Lane, a platform built by powersports dealers for powersports dealers. He works with powersports, marine, and RV dealers and industry partners on connected desking, product-rating, contracting, and F&I workflows that fit the units dealers actually sell. He writes about dealership technology and the operational gaps that surface when real-world recreation deals meet systems built around cleaner automotive data.